Tutorial: Designing a Loyalty-Card Consumer Survey

Question 1

Choose the correct letter, A, B or C.

1

The dissertation now focuses on

A. whether loyalty cards increase total spendingB. whether loyalty cards change where people shopC. whether loyalty cards are worth their cost to shops

Question 2

Choose the correct letter, A, B or C.

2

According to Marco, the gap in the research is that

A. No one has measured spending totals before.B. Few studies ask whether a card keeps customers from rivals.C. Loyalty cards have only recently been introduced.

Question 3

Choose TWO letters, A–E.

3

Two problems with the pilot survey

A. The questionnaire was too long.B. The software kept crashing.C. Some questions were leading.D. There were too few questions.E. The forms were printed incorrectly.

Questions 4–6

Who will take responsibility for each task?

Options

A. Priya
B. Marco
C. Dr Bennett

4

approaching shoppers and collecting forms

5

entering and analysing the data

6

framing the literature review

Questions 7–9

Complete the sentences below.

7

To fix the sampling problem, they will survey at weekends and in the ______.(max 1 word)

8

The main survey is planned to begin on the ______ of March.(max 1 word)

9

Before answering, every participant must sign a ______ form.(max 1 word)

Audio

Questions

Choose the correct letter, A, B or C.

Choose the correct letter, A, B or C.

Choose TWO letters, A–E.

Who will take responsibility for each task?

Complete the sentences below.